work nobi has done
Marketing/Media Mix & Spend
Multi-channel optimization of annual budget allocation to media and all channels: TV, radio, social, digital, e-mail, text, SEM/SEO, ROP, DM, etc. Several cases are run each year: in general there tends to be a 5% to 10% cost savings/re-allocation and net close rates increase in varying degrees by channel. This also solves for attribution.
Call Center Sales (IB, OB)
Many applications each year, increasing close-rate and lifetime value: fairly typical ROI in the $5M to $10M range for first year (for %-points on close rate). Subsequent years refine.
Call transferred live from vendors/partners – similar approach.
Vendors selling lists are optimized both at list member selection and in closing. Uses predictive models but also orthogonal statistical designs to out-game vendor predictive algorithms.
Typically 3rd. party vendors with one or a few under each ownership. Approach is the same as for retail store sales, but with less static/display and more script/people variables. Since agents have to participate voluntarily, statistical design has been most productive.
In (especially) 3rd. party insurance agent sales, the effect of incentives is maximized by finding the variables agents respond to most. Variables found important here include agent selection and depth, cadence of incentives, frequency, amounts, interim feedback reports. Yield has been strong with the facility to as much as double the return (in policies written).
Similar to reducing claims expense in healthcare, but with variables involving adjustors, IB claims reporting centers, and allocation of claims types to specific specialty groups, also in changing the claims cycle times. An especially attractive feature has been reduction of attorney representation by 15 to 20%, saving money for claims and the insured.