Cross-channel optimization applies when more than one system touches the same customers. It is a general solution for all industries.
Originally developed for telecommunications industry solutions (where it was called “simultaneous design”) most cross-channel users today are retail, sales generally and healthcare. In retail it optimizes store and online sales while finding best media mix. In healthcare it improves health and reduces hospitalizations by optimizing clinical models delivered via nurses and pharmacists plus primary care physicians.
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Nobi’s experience was recently tapped in an article in the Winter Edition of Network News, a publication of the Improvement Science Research Network.
Using Data To Improve Academic Performance
Nobi pioneered improvement of mathematics education in 2012, helping to achieve a 10.3%-ile shift in nation-wide comparisons. This initial work paved the way for new applications at the university level, with three separate projects aimed at increasing student performance.
Each statistical design took a single semester, with class sizes varying from about 30 to over 150.
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